Cotton On Body launch activewear made from recycled coffee grind
When it comes to sustainability, we’ve got big goals, and we believe in them. We have a large team of talented designers and product developers across our brands, who deliver fun, fashionable products and are always on the lookout for innovative and sustainable practices in production.
It’s all part of our journey towards making the products you love more sustainable.
If you’re a coffee lover, you’ll be pretty excited about Cotton On Body’s brand new Love You A Latte active wear range – made using recycled coffee grounds.
You’ve heard of fabric made from recycled plastic bottles, but what about recycled coffee grounds? When coffee is made, it leaves used coffee grounds that aren’t really used for anything. So the team at Cotton On Body have collaborated with suppliers to turn useless coffee grounds into something new.
The used coffee grounds are processed in a high-temperature, high-pressure environment to make yarn, which is then woven into recycled fabric that can be used in lots of different ways. It’s just one way that we as a business can contribute towards reducing food waste – giving us yet another reason to love coffee even more!
“The philosophy behind this range is reusing what we love – which is coffee in this case. We wanted to reduce our impact and reuse materials already available to us.” – Jessica Parello, Cotton On Body Buyer.
From high-energy workouts to grocery runs, our new recycled active looks good, feels good and does good.