Life-changing actions

Back in 2007, almost 12,000 kms away from a remote village in Uganda, something life-changing was about to happen in Geelong, Australia. We were asked to make a donation to a healthcare centre in Mannya – and the rest, as they say, is history. It was this one small action that was the start of the Cotton On Foundation as we know (and love) it today.

As a fundamental part of the way we do things, our projects align with the UN Sustainable Development Goals, and we have four impact areas that sharpen our focus.

Holistic education

Since 2007, supporting education has been at the forefront for Cotton On Foundation. We’re all about creating learning environments that inspire future leaders of tomorrow, by providing education and pathways to meaningful employment.
Holistic Education is important because it helps children develop academically, but also emotionally, socially, and creatively. It encourages children to be curious and confident, fostering a love for learning that lasts beyond school.

Mental health

We believe that every young person should have someone to turn to. Since 2021 we have supported global partners strengthen early intervention and raise awareness amongst young people, with the goal of reducing stigma and increasing access to prevention and mental health services.

Environment

Protecting the environment is one of the biggest challenges facing today’s youth and their future. Our goal is to protect Earth’s natural assets and since 2022, we have partnered with organisations to regenerate biodiverse forests and protect wildlife habitats on land and in the sea, while working closely with traditional owners on country.

First Nations

We’re partnering with First Nations led and owned organisations to ensure community is achieving self-determined futures. We will Build upon capacity of partners to amplify and support culture, language and the wellbeing of young people.

To learn how we plan to achieve these things, click here.

Our model

Our model is simple yet unique, driven by our passionate team and inspired by our customers.

Every life-changing Foundation product we sell, whether online or in stores around the world, contributes 100% of proceeds to global initiatives, creating a world where every young person can thrive.

Ever grabbed a tote bag or bottle of water in store? If you answered yes, then you’ve contributed to our purpose of making a positive difference in people’s lives. And more than that – you’ve helped create equal and sustainable futures for kids around the globe.

Repeat after us: Do Good, Feel Good.

SHOP FOUNDATION