Life-changing actions
Imagine a world where everyone has limitless opportunities to thrive.
Now let’s make it happen.
As a fundamental part of the way we do things, our projects align with the UN Sustainable Development Goals, and we have three impact areas that sharpen our focus.
Mental health
Every young person should have someone to turn to.
We will
Reduce stigma and increase access to prevention and mental health services.
Holistic education
Creating learning environments that inspire future leaders of tomorrow.
We will
Provide education and pathways to meaningful employment.
Environment
Protecting and preserving Earth’s natural assets.
We will
Partner to regenerate biodiverse forests and protect wildlife habitats.
To learn how we plan to achieve these things, click here.
Our model
The model is simple but unique: Life-changing products sold online or through our stores around the world, with 100% of proceeds dedicated to global projects that empower youth to thrive.
Ever grabbed a tote bag or bottle of water in store? If you answered yes, then you’ve contributed to our purpose of making a positive difference in people’s lives. And more than that – you’ve helped create equal and sustainable futures for kids around the globe.
Repeat after us: Do Good, Feel Good.
The Good we do 
Cotton On Foundation 
Life-changing beginnings 
Our impact