We believe we can have a far greater social, environmental and economic impact by having an open and honest dialogue with our partners. We make it a priority to regularly engage in conversation with one another to share insights, knowledge and expertise that will power us towards a common goal and better future.

These partners have played a pivotal role in the development of our ethical sourcing programs, by helping us identify any gaps in order to elevate them to the next level.

The Better Cotton Initiative (BCI) is a not-for-profit organisation stewarding the global standard for Better Cotton, and bringing together cotton’s complex supply chain, from the farmers to the retailers. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity. The Cotton On Group proudly became one of the first Australian retailers to partner with BCI in July 2016 and today, Better Cotton accounts for
over 4% of our global cotton supply.

Business for Development (B4D) is a not-for-profit organisation that exists to solve extreme poverty through inclusive economic growth. Working in the private sector, B4D has developed numerous inclusive business partnerships – in countries such as Papua New Guinea, Kenya and Laos – using a model which harnesses the power of markets and connects smallholder farmers to commercial opportunities. The Cotton On Group began working with B4D in 2014 to launch its very own sustainable cotton project in Kenya which now supports over 1,000 smallholder farmers.


The Cotton On Group is proud to be cruelty-free accredited by the People for the Ethical Treatment of Animals (PETA), a non-for-profit organisation that exists to establish and protect the rights of all animals. This accreditation means we do not conduct or commission animal testing on ingredients, formulations or finished beauty or personal care products and we pledge not to do so in the future.