OUR AFRICA COTTON PROGRAM
In 2014, we saw an opportunity to partner with the Kenyan Government to support small farming communities in Kwale, Kenya. The goal was to help create a sustainable agricultural program that would have a positive impact for farmers and their families.
Today, through the support of the program and hard work of the farmers, 90,000 individuals have been positively impacted. The Kenyan Government has also recognised this world-first retail initiative as a key driver for employment and economic growth and is now replicating the program across the country and into Mozambique. We’ve also launched our first range of graphic tees made with sustainably sourced single-origin cotton from the program.
We have an ongoing commitment to purchase 100% of cotton produced from the Africa Cotton Program.
We’ve got big plans as we expand the number of product ranges made from this sustainably sourced cotton. And we know that more product ranges equals more empowered communities around the world.