A program 7 years in the making that today has supported 15,000 farmers and 90,000 individuals, our Africa Cotton program aims to have a positive impact for farming communities for generations to come.


In 2014, we saw an opportunity to partner with the Kenyan Government to support small farming communities in Kwale, Kenya. The goal was to help create a sustainable agricultural program that would have a positive impact for farmers and their families.

Today, through the support of the program and hard work of the farmers, 90,000 individuals have been positively impacted. The Kenyan Government has also recognised this world-first retail initiative as a key driver for employment and economic growth and is now replicating the program across the country and into Mozambique. We’ve also launched our first range of graphic tees made with sustainably sourced single-origin cotton from the program.

We have an ongoing commitment to purchase 100% of cotton produced from the Africa Cotton Program.

We’ve got big plans as we expand the number of product ranges made from this sustainably sourced cotton. And we know that more product ranges equals more empowered communities around the world.

Check out how our Africa Cotton Program was recognised at the
World Retail Congress Awards.